Papa Bruno changes the history of the company and in


began to make wine under the family name.

Knowing that we owned an enological heritage unlike any other and willing to develop the hundreds of years of agricultural history behind the Rocca family, Francesco Bruno, class of 1951, decided to shift gears and specialize in viniculture.

1978 was the first harvest that was bottled for wine under the family name. Years of fermentation and experimentation followed, with lots of passion and many challenges to overcome.

Years during which the wines of the Langhe – Barbaresco in particular – enjoyed an incredible growth in international fame.

Francesco continually sought to raise the quality and uniqueness of our wines.

In this atmosphere of renewal and rediscovery of tradition, Bruno Rocca modernized the family business. The goal was to raise the quality of the wines produced and to valorize the extraordinary “family” cru, Rabajà.

They did this through a radical change in the management of the vineyards and work in the cellars. No longer would they focus on maximizing quantity. Instead, all their work was to be centered on producing wines with distinctive character, unique for their unmistakable expression of an extraordinary territory.